The Study On Media Ecology Of CYTV Station

As county television channel being at the bottom level of the broadcasting television field,it is been paid less attention.In he 21 century,the world media field develops rapidly,the media field in our country competes fiercely.So it's the big challenge and chance for the county television channel of which the source is limited.The county television is of great important in the field of broadcasting system,on the present development situation and the future of it is worth to research.The article first analyzes the development situation of the nation's broadcasting television field.It is of significant for others to know the beginning,the development and the future of the county television channel.Then analyzes the present situation of County television channel,as the special field location,the county television channel is short for capital and talent people.Although the quantity of it is great,the total development level of it is not so high,and it develops without balance.In recent years,with the deep reform,the county television channel strengths local cultural information service and reforms its inner management system based on the human resource reform.It still faces the problem of the lack of top-class program,the low packing level of the channel,the mess management of the ads and the low level of the production.Then the article analyzes the limited reason of the development of the county television channel.The political environment,the economic situation and the environment of the audience and competition are the factors which influence the development of the county television channel.As county television channel is the information plant for the local people,it has great development space.At last,the article proposes the methods of the development of the county television channel from the aspect of system reform,inner mechanism reform,context management,innovation management.