Internet + Local Traditional Media Development Strategy Research

Therefore,for the economic development,cultivate civilized atmosphere,promote social civilization has done a lot of fruitful work,for accelerating the scientific development across the development made contribution.However,with the development of science and technology,more low price more strengthening,digital products into public life,computer,mobile phone and other new media gradually accepted by the public,especially the newspaper audience erosion,loss of these audiences to become new media users.Driven by the traditional newspaper,the only alternative is to "digitize" to "digital"".In early twenty-first Century,many local newspapers began to try to contact the digital,through the method of news website,open mobile phone newspaper started to open up new media market,apply for government special funds for the development of new media itself,the development of new media,the team,some cities were eliminated because of various reasons,is left behind,lost the development of new media play a good opportunity.The Jining daily is facing,but also the most cities are facing,the Jining daily experience in the new media development,it is also a microcosm of the majority of small and medium-sized city,a new development in the process of.The development of the main problems of two kinds of financial and institutional factors,new media,the main reason is also hindered the development of new media.On the basis of the reform of Jining daily,this article tries to get out of the narrow and inherent mode of thinking and explore the ways of survival of the local traditional media in the media diversification environment.The article comprehensively uses the contrast method,the case method,the multi direction analysis method,the SWOT analysis and the method and so on,carries on the thinking processing to the Jining daily development strategy.The paper has been visited by the Jining daily management and staff first-hand information,and integrated field newspaper advanced experience and practice,and provides some experiences for the reform of the newspaper group thinking,from journalism,economics,public relations,and management science and other visual field in-depth reasons the success of the analysis of their own shortcomings,put forward more feasible solution for the development of new media opportunities,promote the traditional media better integration with the internet.