Current Situation And Countermeasures Of Chinese Original Picture Book Publishing

Picture book is the first book in children’s life. It tells a complete story together through pictures and words, so that the two media at different levels interweave and interact. Compared with other types of children’s books, picture books have a distinctive artistic characteristics and functional properties. In the era of pictures, picture books help develop a good " image reader", rich language experiences of children, give children a unique reading pleasure.Picture books Enter China not long, but the pace of development in recent years is rapid. Today, children’s picture books on the book market has become an important sector, accounting for an increasing share. However, compared with the excellent picture books abroad, China’s original picture book showing a significant weakness, for various reasons the original picture book market is not much real works of outstanding quality. Meanwhile, in academia, although the theme of picture books to research results have been very rich, but for the study of picture books with original direction still very rare. This paper analyze from the perspective of the editing and publishing of the Current Situation of original picture book published in China, and put forward corresponding countermeasures.My research is divided into three levels. The original picture books in recent years, roughly combing as a basis for in-depth analysis of deficiencies in the original picture book publishing process. Such as the lack of good authors, in the form of stiff, vulgar picture, the lack of childlike and more. Second, Publishing house is believed to be the leader in the implementation of strategies. Propose strategies targeted from all aspects of editing and publishing. Has its own unique perspective on the more cutting-edge topics such as How to give full play to the initiative of editing, how carefully nurtured original picture book authors and publishers how to run the original picture book brand, how to do the positive interaction of reading promotion and book marketing, etc. Moreover, taking into account the development of the original picture book requires the joint efforts of the community, to explore a variety of development path of China’s original picture book in remaining discussion. Put forward by means of the development of a new three-dimensional media, enhanced use of painted museum reading service, in the education system to carry out a picture book based early reading education and many other innovative, forward-looking development.Due to current topics related to this article involving children’s books of the most popular topic, which attaches great importance to a combination of theory and practice. In this paper the author interspersed with the original picture books, including the famous author, reading promotion, etc., including interviews with people in the industry, and cited a number of examples. The innovation of this paper is: Not only fully integrated children’s literature, education, child psychology and children’s book publishing and other closely related disciplines of knowledge, but also closely linked the status quo of China’s original picture book creative community, the publishing industry, reading promotion sector. Solid theoretical foundation rigorous, interdisciplinary research mastery is more typical.