Ecosystem Of Picture Books Published Research In China

Picture books as one types of the graphic literature, has incomparable advantage over other books and it also has become the first choice in many families. especially the classic picture books which is known as "the most suitable books for young children to read ", while, we also should see except children’s picture books, adult picture books is becoming more and more popular and becoming the mainstream of reading, attention, private picture books as a kind of adult picture books, has become many picture books creator direction. But the current picture book market development is relatively lagging behind, this article aims to help the relevant theoretical results of media ecology. under the background of mass communication, based on the picture book publishing ecosystem to explore current issues in book publishing, and put forward relevant thought of original picture books for our country. Comb main ideas as follows:Chapter I, Introduction. From the background and significance of the research, literature review, research methods and the value of ideas, research and innovations four sections set out,through the literature review, clarify the current research on picture books, publishing ecosystem research and studies of picture books publishing ecosystem, based on these, clearly the research focus of this article.Chapter II, Origins and development picture books of our country.This chapter is divided into three sections, the first section is from the original picture book picture books to the modern, systematic combing the development of the modern picture books. The second section is the picture books development status of our country, focusing on current overall developments and put forward higher challenge and meaning picture for book "niche" market development.The third section is the picture books publishing ecosystem related concepts definition, focus on clarifying some conceptual issues, that is, what is picture book, what is publishing ecology, what is the publishing ecosystem, what is picture-book publishing ecosystem. Through the above three sections to show the book’s origins and development processes, in order to realize the ecological development of picture books, taking the road of sustainable development, so it is necessary to construct a benign picture books publishing ecosystem.Chapter III, The picture books publishing ecosystem problems and analysis.With the idea of media ecology, from the published picture books several body systems to analysis, namely the creators, publishers, operators, consumers, decomposers and other problems that exist in the different segments. Facing so many difficulties, mainly not from the whole ecological to grasp the picture books published, letting book publishing become a mere formality, do not form a powerful industrial chain and brand image.Chapter Ⅳ, our country back to the publishing ecosystem benign operation and development of original picture books. This chapter focuses on how to construct the original picture book development, realize the health operation picture books publishing ecosystem. mainly from the following aspects: first, the creator need to " innovation " from content quality assurance, with the help of picture-book museum to innovation and creativity platform; Second, publishers "in and out" from editing the topic, focus mode, model, brand building to improve publishers;Second, publishers want "inside and outside and repair", from the editor, focus, subject development, brand building several aspects to perfect the publisher; Third, operators have to "overcome hardness through softness", taking advantage of marketing to build three-dimensional picture books marketing model, combining with the development of new media, innovation O2 O mode, the publisher and operator mainly from mass communication, to explore how to realize the benign interaction of China’s original picture books; Fourth, the consumers need to "golden eye" and achieve rational purchase; Fifth, decomposers need to "sustainable use", corresponding to the call of the central circulation development, from the perspective of "secondary utilization" to do a good job of recycling picture books; Sixth, the external environment "instrumental" playing both government and market "visible hands" and the "invisible hand",let the market plays a decisive role in the allocation of resources, better play to the role of the government.In a word, we should clear to see, the way of picture books published was not all plain sailing, the published picture books of ecological of road also didn’t happen overnight, it is a systems engineering, and could not have time.Depends on both the government and the market of "help", even need more creators, publishers, operators, disintegrator and consumer power, to realize China`s benign operation of published picture books and the development of original picture books.