Research On The Integration Of Children’s Picture Book Publishing In The Context Of The Development Of Digital Interactive Media Technology

As digital interactive media technology continues to develop and its applications become more sophisticated,the trend to integrate digital interactive media technology into publications is also on the rise.Children’s picture books,as an important publication for children’s educational enlightenment,continue to grow in size in the children’s publishing market.With digital interactive media technology,new requirements have been placed on the integrated publication of children’s picture books,not only to emphasise their intellectual and educational function,but also to enhance their interactive and participatory nature as well as their educational guidance in gamified content.In today’s technological environment,the current state of integration,content integration and industrial integration of children’s picture book publishing under the development of digital interactive media technology can be analysed to provide a reference for the future publication of children’s picture books.The development of children’s picture book fusion publishing is currently taking on diverse forms,including audio picture books with an auditory experience,electronic picture books that require a corresponding app to be downloaded for reading,and AR/VR-type picture books that can construct virtual spaces and images,as well as achieve the effect of "immersive" interactive experiences.From the perspective of content integration,different types of digital interactive media technology children’s picture books have different forms of content presentation.Audio picture books have two forms of content technology integration,while audio children’s picture books are read on demand through the use of paper-based picture books and point-and-shoot pens,using point-and-shoot technology to achieve visual to auditory recognition conversion,so their content presentation is strongly linked to the performance of point-and-shoot pens.Audiobook platform picture book form is to rely on their own digital platform to build or existing digital services platform,to create their own content,its content show mainly rely on the publisher’s story content reserves and anchor literacy.Currently,there are three types of electronic picture books that can be seen on the market,static pages with read-aloud and sound effects,internal pages with some elements of the picture can be moved at the same time with audio and interactive games electronic picture books.AR and VR type children’s picture books can be divided into operational,selective and generative three forms of content presentation.The degree of interaction is gradually deepening,and the experience of using them is becoming stronger.From the perspective of industry integration,industry infiltration using the technical characteristics of digital interactive media can effectively broaden the content of children’s picture books themselves,enhance the cultural value of children’s picture books as well as economic value,and put forward the technical literacy requirements for traditional publishing practitioners.The crossover between the publishing industry and the technology industry has enhanced the content performance and marketing capabilities of children’s picture books through mutual cooperation and complementarity.Industry restructuring is a necessary task for digital upgrading within the publishing industry,and it is now important to promote industry restructuring and industrial upgrading by improving technology levels to complete digital technology transformation.Analysis of the current development of digital interactive media technology under the children’s picture book integration publishing found that the main problems currently include: the overall digital interactive children’s picture books as a whole,the originality of the story is not high,technology and content adaptability is not strong,the overall quality needs to be improved;in the context of new digital technology development of traditional publishing editors and creators lack of digital technology expertise,it is difficult to adapt to the technical requirements;the overall The overall cost of creation is too high and the revenue cannot sustain the cost of operation,and the business model still needs to be improved.In order to address these shortcomings,it is ultimately necessary to focus on the two key elements of the publication:content and talent development.The content of original content and technical adaptability should be strengthened,and the technical expressions should be designed to suit the readers’ psychological and behavioural characteristics.Strengthen the digital technology literacy of publishing staff and change the simple technology-adapted publishing model.At the same time,use the commercial IP model to enhance the economic value of digital interactive media technology children’s picture books,laying a solid economic foundation for future sustainable development.