The Content Integrated Mechanism And Optimization Suggestions Of Mobile Magazine Platform

Digital publishing has swept across entire traditional publishingindustry, At the same time mobile reading market scale is expandingyear by year and has exploded in2012. As an important part of mobilereading, mobile magazine is known for its easy to carry, conducive tobrowse, low cost, rich in content, easy to download, spread rapidly,different forms, strong interactivity and low carbon for environmentalprotection. All of these advantages make it develop rapidly.The integration level of the mobile content integration platform,directly determine the quality of the audience to accept contents andservices. At present, the integration of the mobile magazine platformmainly consists of content of rough process mechanism, content ofrefinement integration mechanism and content of value-addeddevelopment mechanism. Three different content integratedmechanisms are identified by its contents, ways of using, thepresentation, reading experience and value-added services. All of theseangles reflect the difference between rough and fine.It has very few researches referred to mobile magazine platform andmechanism. Different kinds of characters could be found throughanalyzing three Content integrated mechanisms. By analyzing Longyuannet,China mobile reading base and VIVA mobile magazine,we canconclude: Content of rough process mechanism’s characters areamounts of non-original content resources,low utilization and singleservice; Content of refinement integration mechanism’s features arereflected in original contents, good using and Human feelings; Contentof value-added development mechanism is the best in content width anddeepth, good market operation, comprehensive value-added services. After comparison of three mechanisms, some problems can beconcluded such as the content of low quality,ways of unreasonableusing,bad presentation and rare value-added services. On the basis ofthese conclusions, we put forward targeted optimization suggestionssuch as broadening the channels for content sources, improving theutilization efficiency of content, enriching the forms of content present,providing the comprehensive content value-added services and so on.