Research On China’s APP Mobile Magazine Based On IOS Platform

The rapid development of Internet technology and the rapid rise of mobile media has brought prosperity of mobile phone reading market. APP Mobile magazine has made a profound change in the publishing concepts and methods of traditional magazine and meanwhile brought new development opportunities to traditional magazine with its unique media characteristics. Under the combined effect of multiple driving forces of policy, technology and environment etc., the product forms of APP mobile magazine have become increasingly diversified, the market scale and the user scale are also expanding rapidly, and has achieved rapid development within just a few years, which will have a significant and far-reaching influence on the whole structure of our country’s journal industry pattern.Differed from traditional journal publishing mode, APP mobile magazine has special nature of cross-media, cross-industries, cross-technologies as well as characteristics of rapid and short history of development, no ready-made model to follow, which results in more particularity and complexity. So the paper takes the current mainstream APP mobile magazine as the research object, mainly adopts literature research, quantitative analysis, qualitative analysis and case analysis and so on to fully elaborate the development status of China’s APP mobile magazine, systematically analyses and summarizes the unique advantages and the related problems of China’s APP mobile magazine, and on this basis, trys to put forward the development countermeasure, which will have a certain theoretical and practical significance for enriching research topics of mobile magazine, expanding research horizons of mobile magazine, improving research system of mobile magazine, guiding and promoting development of China’s APP mobile magazine.Firstly, based on related research achievements and characteristics of mobile magazine itself, this paper defines the concept, briefly presents the characteristics and the rising background of APP mobile magazine. Secondly, taking APP mobile magazines in the Apple App Store ranking TOP100 as the data sample, this paper comprehensively and systematically elaborates the overall development pattern and the states quo of China’s APP mobile magazine from the perspective of magazine publishers, subject type, product form and the operation mode etc., and then finds that the current mainstream APP mobile magazine mainly comes from traditional magazine press; subject type more focuses on fashion, news and business finance; although product forms are becoming increasingly rich medialization, the App functions are convergent, product identification needs to improve; distribution model and promotion channel are increasingly diversified, but still faces a lot of questions, including low willingness to pay, small volume of advertisement, weakening of value-added services and so on. Thirdly, according to the comprehensive statement of the above, this paper further analyzes and discusses the current bottlenecks restricting the development of APP mobile magazine of China, and concluding that APP mobile magazine has obtained the fast development under the dual effect of internal and external environment. However on the account of short history of development, inadequacy of reading market nurturing, as well as defects and deficiencies of content, technology, service and system etc., which eventually leads to the difficulty of profit. Finally, according to the above analysis, and combing the development characteristics and development environment of China’s APP mobile magazine, this paper tries to put forward the development strategy of brand extension, personalized customization publishing strategy based on big data analysis and policy security strategy, with an attempt to provide useful reference for APP mobile magazine on the critical stage that the industry development currently needs reasonable guidance, scientific management and industrial development, and promote long-term healthy development of APP mobile magazine.