A Probe Into The Content Platform Of "Read More Reading" In Digital Reading

The era of digital reading, people change the way of reading and the rapid development of mobile Internet to promote the construction of the digital reading platform and development. Chinese e-book companies keen to emulate Amazon model at first, but the market proves that the Amazon model is not suitable for Chinese e-book market, so China’s eBooks companies turned to create platform. E-book platform at present in China has developed rapidly, the competition between platform also becomes more intense, in the competition, the content of the platform construction gradually brought to the attention of the eBook market entrants. "Duo kan" is developing rapidly in recent years, digital platform, to meet the quality of books and reading experience has high demand as the goal,provide readers with a novel, history, management, computer, social science, cartoons, and other types of high quality content, readers can download the client APP on the mobile phone, tablet and other kinds of terminal to read, and can comment, highlights, notes, sharing. Paying attention to content construction and improve the reader’s reading experience is the core competitiveness in the development of "duo kan". And other domestic eBooks platform in content, there are a limited number and type of the single, poor user experience, pay resistance is bigger, the eBook copyright mechanism imperfect, lack of clear positioning for itself, therefore, by exploring the content of the "read more" how to make the platform construction for other domestic eBook platform have enlightenment function on content construction."Duo kan" as the representative digital reading platform content producers platform, both from the product content and layout are thought readers "extreme" reading experience as the goal. In the content of the platform construction, "duo kan" from the perspective of the user first, through the analysis of "duo kan" the medium of choice for users caused by different age and gender and reading content needs, to determine the "duo kan" target user groups, determine the target user to "duo kan" can be targeted to provide better service to the reader; Second "duo kan" focus on the product construction, including the selection of topic content, format and function of the design, e-book price positioning, from these three aspects to system analysis "duo kan" is how to do reading experience "extreme"; Finally, learn "duo kan" on the content of the platform construction, which can be used for reference in our country the problems existing in the digital platform, targeted put forward the content of the domestic eBook platform construction should begin from the digital resources construction, the improvement of reading experience, perfect their own copyright mechanism and a clear positioning, differentiation competitive efforts in three aspects, thereby promoting e-book platform for the long-term development of our country.