Electronic Magazine, Opening A New Reading Age

With the new application of web2.0 and mobile internet,the web-based digital media--E-magazine,which contains words,sound,image,animation and video,has become another high-potential and high-development area after blog,and also the hot focus of the development of internet among netizens.Data show that the number of the users of digital magazines reached 32,000,000 in 2006 and will surge to 82,000,000 in 2010.The polarizing collision between novelty and tradition,grass roots and elites,high and plain feelings,the brand-new reading experience has been overturning the traditional way of reading of the "solitude".This shows the traditional fast-food culture has defeated the traditional one.At the same time the brand-new vision effect and interactive content of magazines are threatening the traditional media world,the principle "free,interactive and rapid" will break up the traditional way in which the media have functioned for hundreds of years. What the E-magazine has brought us on earth? The change of reading method or living method?By anal sizing the popular E-magazines ZOM,POCO and XPLUS in China,this thesis attempts to make a systematic list of the development of E-magazines,analyze its features and its advantages as new media as well as its landmarked change of traditional reading and explore its vitality and future.