College Students' Network Public Opinion Leading And Management

College students are Internet users on social hot phenomenon reflected the most active, most positive and most important group of sensitive, they increasingly tend to express their views on social issues or events through network, Because of the particularity of the college students, university students’ network public opinion should particularly note that once the improper handling, evolved into a complicated mass mood, probably online mass incidents. Therefore, in this paper, psychology, communication studies, theory of ideological and political education as the research basis, in part to the sichuan college students as samples, to a series of the investigation and analysis of network behavior psychology, on the basis of this eventually formed a set of scientific and effective, the network public opinion to guide college students and management of operational mechanism, aims to provide a reference for our country university students’ network public opinion management, in order to use this set of management mechanism accurate grasp the network of college students ideological and psychological tendency, carries on the good public opinion and guide the work, as the network public opinion management in colleges and universities offer objective, scientific, and accurate information. Finally, using the above survey case analysis of research conclusion analysis of College Students’ network group events, the corresponding countermeasures, in order to be able to cope better with the college students’ network group events, for managers to make efficient decision, ensure the harmony and stability of the healthy development of colleges and universities.