Problems And Countermeasure Of College Students Network Public Opinion Management Research

As the development of the Internet and the use of the popular especially in recentyears, the emergence of new social platforms such as BBS, renren, weibo,I think it waslargely provides a convenient way to the students understand the social and public affairs,the affairs of state and the current politics news information. It also provides fast andconvenient communication platform for students to express themselves actively participatein social and economic and political activities. But the Internet has the characteristics ofcommunication speed, anonymous and interactive. In the face of some social issues thestudents would be heated discussions on the Internet, wantonly to express their views andopinions and some even form cliques which caused great repercussions in the universitiesand the society. Therefore, strengthening the management of the network public opinionon college students is of vital importance to the university. College should adhere to theprinciple of people foremost on college students in Ideological and political education, wealso do our best to help the network public opinion information, network public opinionpropaganda work control and guide the work.In this paper from the three aspects of the group of college students network publicopinions management describes. The first part is mainly about the basic theory of networkpublic opinion and concepts. The second part mainly elaborates the college students theproblems existing in the management of network public opinion and the reasons for theproblems. The paper starting from the characteristics of college students, and based on thepractical management of colleges and universities, points out the problems existing in theuniversity network public opinion management and analyzes the causes of the problem.The third part focus points out the principles and methods of college students’ networkpublic opinion management. This is the focus and difficulty of this article. First propos theconcept of the student population management network public opinion in order to managethe work of university rules to follow. Then, in compliance based on the concept of publicopinion from a network management system, the ideological and political education ofcollege students, college students network public opinion management team and the students themselves four aspects to do concrete analysis. All in all, to solve the problem isthe key of this article, colleges and universities should continuously grope for collegestudents network public opinion management path, find out the effective and suitablecollege students’ own characteristics management method.