The Research On The Development Of The University Students’ Network Public Opinion During 2011-2014

By the content analysis,we can see the network of the university students’ opinion during July 2011-December 2014 shows the following characters:In terms of public opinion concerned issues,the network of the university students’opinion has focused on management and ideologies issues and changed in the stability;In terms of public opinion bias,the irrational opinion on the network is far more than the rational, the gap between rational and irrational is narrowing;In terms of communication carriers,communication carriers is diverse and the University BBS is an important carrier;In terms of dissemination area,the sources of the information are becoming more and more extensive and concentrated,the communication area is also concentrated.All in all, the development of the network of university students’ opinion doesn’t meet our anticipation.The irrational network of the university students’opinion is dominant.Especially, students are more irrational on the ideologies issues.The development of the university students’ network public opinion has three rules.First of all, it has the time distribution rule on the spotlight that university students’network public opinion focus on,in which the third quarter attract the most spotlights from university students’network public opinion.And more,it has evolution rule.the public opinion will experience the occurrence,the developing,the rising, the fading,the feedback.The most important of all, it has its communication rules,like the path integration rule,the issues resonance rule,the virtual and real resonance rule,the "Two Public Opinion Field" resonance rule,the issues fission rule,the vector fission rule,the content fission rule.The development of the university students’network public opinion is influenced by the subjective and objective factors.From a subjective perspective,The body of the university students’network public opinion is affected by public opinion social experience, personal feelings, curiosity and group psychological;From an objective perspective,the development of the university students’network public opinion is influenced by network technology, network security situation, media operating environment, management ideas and action.Using the development rule of the university students’network public opinion,we can grasp the factors of the development of the university students’ network public opinion accurately and guide the university students’network public opinion towards a healthy direction actively,we also need to take into account of the comprehensiveness and pertinence.In the macro-view,our society needs to improve the overall propagation environment, make full use of the resources of the whole society,collaboratively improve network environment, and create a favorable media operating environment, change the concept of management, enhance the quality of university students’network public opinion.In the meso-view,universities as the focal point,it needs to focus resources to build smooth interactive system, strengthening the management of the network content and building the public opinion team,thus improving the supervision and coping mechanisms.In the microcosmic view,facing the specific public opinion event,management needs to utilize the evolution of public opinion and make use of propagation timely, take the overall linkage moderately, manner the feedback and summary timely.