Based On Public Opinion To Guide Students’ Network Of Twitter

With the innovation and development of communication technologies and modesof transmission, especially the intelligentized use of the internet and mobilecommunication modes, the network media highlights the unmatched strength of thetraditional mass media with its own advantages and characteristics. Micro-blog is anew network transmission tool produced recent years in our country. It completelychanged the previous media age which is spoken by traditional media. China havemore than500million Internet users. More than50%of people opened a micro-blogand frequently used. Many people probably having no chance to think, micro-bloghad quietly and quickly changed the way people to live and the pattern of mass mediaand the social environment.With the development and continuous improvement of campus networks, moreand more students are turning to micro-blog to express their views andopinions.college students can exchange information and share resources at anytime atanywhere through the micro-blog. This stylish, easy and fast way of communicatingfollowed by more and more college students, but also the influence of the universitynetwork public opinion gradually enhanced. The popularity of Micro-blog led to thenew situation of formation, development and spread of college public opinion in acertain extent, bringing new demands and challenges to the ideological and politicalwork. On one hand,the using of the micro-blog brings un-ignored negative impact onideological and political education, on the other hand, it also brings new opportunitiesto the ideological and political education. As the university network public opinionon college students’ thought and behavior is deepen,we should given more attentionand research. More and more problems about using micro-blog by college studentsare exposed. It is imminent to strengthen the university network public opinion toguide the work. Therefore,how to improve the public opinion guide strategies causedby using micro-blog in the new network environment and strengthen college students’ideological and political education has become our new topic of research.This paper is divided into four chapters：the first chapter introduces the researchbackground, research status, significance and research methods.The second chaptercomprehensive introduces to the content, structure, characteristics of using theMicro-blog and college public opinion.Chapter III analyze the current situation,ideological influence and behavior and the problems that exist on the Internet publicopinion with the method of questionnaire and follow-up observations, stressing thenecessity of strengthening the guide of university network public opinion; ChapterFour focuses on guide policy of the university network public opinion from fouraspects: optimizing network public opinion environment, strengthen public opinionguidance of university network, strengthen Students’ Network team building andstrengthen college network public opinion on the subject of education.Researchingthe influence by micro blog on the evolution of the network of the university students and putting forward strategies of micro blog platform provide new horizon and ideasto break the traditional concept of public opinion and carry out ideological andpolitical work more effectively.