Analysis On The Guiding Strategy Of College Students' Internet Public Opinion In We Media Ear

With the innovation of Internet, We Media has been integrated into college school life,becoming vital channel of learning and communication, as well as a place to express students' own public opinions. However, due to the openness of Internet, our country is lagging behind in building the law of network, the students' public opinion are influenced by the negative public opinion,which even leads to mass event. How college can play a guiding role, actively carry out ideological and political education and eliminate bad network reverse public opinion has become the ideological and political education's new issue. This paper aims to strengthen the basic theory of public opinion to guide students' network with measures to raise students' network public opinion guidance.Using We Media age as background, this paper studies the college students' network public opinion. Through the use of cross-psychology, communication and other disciplines content analysis, real-time, anonymity, freedom, pluralism and easy group polarization characteristics were put forward. On the basis of the analysis of the current situation of college students' network public opinion guidance, several problems were found. After in-depth analysis of the causes of the problem, the article form four aspects to guide the students' network of public opinion. First of all,establish a people-oriented and party-controlled media guide principle; secondly, propose the establishment of campus news spokesman, campus monitoring system and campus media platform; thirdly, improve colleges guide public opinion organizational construction from organization, technical capacity, and students autonomy three levels; and finally, through the content and method of ideological and political education, enrich the specific content and means.