The Research On Development And Guidance Of College Students’ Network Public Opinion In China

College Students’ network public opinion are various emotions, attitude andopinion about various phenomenon published internal and external College. With therapid development of new media, College students’ network public opinion alsoappeared some new changes, new trend, which influences college students’ study lifeand the daily management of the school profoundly. Research on new media under thebackground of College Students’ network public opinion situation, explore theinfluencing factors of the development of public opinion, to establish a feasible andeffective public opinion guidance countermeasure, has great theoretical significanceand practical value.In order to get development situation of College Students’ network public opinionof China, this article is mainly based on College Students’ network public opinionevents in2012. The research takes a method as the questionnaire survey including20questions like "college students’ total evaluation on main problems of network publicopinion." The survey is mainly starts at Hunan University, one of "985Universities" ofChina, Hunan Normal University, one of "211universities" in China and Hunan mediaCareer Academy, a Local specialty in Higher Vocational Colleges. Through thesurvey，the main influence factors are subject and object of public opinion and media,propagation, mimicry environment. According the analysis of above text, this articledescribes the evolution law diagram of College Students’ network public opinion andpoints out that current college students internet public opinion has irrational publicopinion, Internet rumors spreading, no center public opinion, weakening guiding forceand other problems.By means of questing College Students’ network public opinion guiding premiseand principle, this article proposes College students’ network public opinion guidanceneeds to obey three principles:"the grasp of public opinion guide timing, gives priorityto safeguard the interests of students and gives priority to indirect interpose."Thencombining the college students’ network public opinion guiding practice feasibility,this article proposes that the College student network public opinion guidance shouldhave both microscopic and macroscopic guidance strategy. The micro-level mainlyinclude: be close to the students, for example, respond to their appeals actively;improve management so as to reshape the image of College; push the linkage amongschool medias and cultivate opinion leaders; set agenda to enhance the guidance ability. Besides, the macro-level: to enhance the quality of public relations crisis; to guidepublic opinion during different stages; to build the guidance system of network publicopinion of College students; to promote the construction of all-media public opinionplatform.