Research On The Network Public Opinion Management Of College Students Under The Background Of Big Data

The college students' network public opinion carries the ideology and behavior of college students,which is an important part of college students' construction of college students' values.According to the survey results,combined with the background of big data,this paper discusses the impact of the use of online discourse rights and the explosion data information of college students through empirical research and analysis,and the status and characteristics of college students' network public opinion.In the era of big data,the challenges and opportunities of college students 'public opinion management coexist,the development of big data technology,the data analysis of college students' public opinion,and the entry into full data,multi-structure and predictive stage.From the two dimensions of instrumental rationality and value rationality,this paper analyzes the role of big data in paying attention to college students 'mood changes,finding opinion leaders,embodying humanistic care and tapping college students' network ideology,and clarifying the importance of big data application.Big data for college managers on the network of public opinion management and decision-making to provide the basis and support.In the context of big data age,the key path of college students 'network public opinion management includes: the cultivation of big data consciousness of university managers themselves;strengthening the construction of digital campus,establishing the network public opinion management including university students' public opinion database,monitoring system,early warning system and guiding system;attaching importance to big data talent training and technical support;strengthening the network communication environment and the construction of human environment;college students take the initiative to cultivate network self-discipline awareness,regulate their own network behavior.