Study Of The Female Image In National Matchmaking TV Program

The matchmaking TV program You are the one on Jiangsu TV has been highlypaid attention and had become a hot topic since its launch, because its program formatis pretty novel, the program guests are fairly attractive and the anchor Meng Fei isvery humorous and sensible. This program seemingly has given the female guestsunprecedented initiative and rights to judge and select the male guests, which meansthe female image built by this program seems unlike the stereotype female imageconveyed by the traditional media. The female awareness is highly improved and thefemale self-image is seemingly rebuilt in this program. However, whether thisprogram indeed changes the stereotype female image and even rebuilds the femaleimage is still a doubt. The aim of the paper is to identify whether this program reallychanges the stereotype female image in the traditional media or the female is still inthe male’s hegemony.