The Analysis Of Thai And Chinese Feminine Image And Post-feminism In Mass Media

After the male-dominated system has accepted to be the main structure of human society, the rules of mornarchy covers everywhere and also established masculine discourse as the center of human civilization for a long time period. The man's viewpoint and opinion are accepted as the main power of culture, but feminine viewpoint and opinion are excluded, denied and neglected, this becomes the marginalize culture of societ. In the end of 20th century, western"post-modernism"concept spreads through eastern countries like China and Thailand, the discourse of"marginalization"like feminine image also attracted the people attention . Human society pays more attention into the roles of feminine in all of fields such as economic, politic, or international relationship ,etc. especially the changing image of woman in the field of mass media. In the same time, the mass media of developing countries like China and Thailand have still expressed the discrimination of female groups and damaged their good images.Post feminists theories are employed in this paper for finding the new definition and status of"feminity". Moreover, it reviews Chinese and Thai feminine images in the male- dominated context society of both countries and the influence of postmodern trend that affects in feminine expression. The paper also applies the concept of post-feminist theories within the current phenomenons of both countries such as China's"super girl"TV program and the crazy of famous singer"Anchalee", in order to let society to understand the changing of feminine role and image at present time clearly.