TV Dating Show On Female Image In Research

Jiangsu satellite TV dating shows "if you are the one" for its innovative program form and content received high ratings all-time. From a feminist perspective to examine the "if you are the one" can be found with the previous stereotypes show the image of women on TV, on the surface,"if you are the one" in women seem to be given the initiative and discourse unprecedented. But the fact is really so?"If you are the one" is the female image how, whether it is really to subvert the image of women in patriarchal under the control of the media?This paper chose "if you are the one" program as the research sample, using the method of content analysis, discourse analysis, research shows whether the women gained unprecedented liberation and women were still in the male hegemony. Firstly, the present situation of temperament on "if you are the one" in the female guest social occupation identity and female guests were content analysis. The results show:"if you are the one" presented to the female guest occupation shows diversity and non stereotyped. If you are the one "temperament" female guests appear still to look forward to the traditional concept of women. Secondly, the discourse analysis of female images show program in interpretation. Study found that,"if you are the one" in, although the female from the certain extent empowered and obtained the self construction of power, but are still affected by the traditional patriarchal ideas if you are the one "," female image shaping is still not patriarchal subversive significance.