The Research Of Feminine Image In Feminine Television Column

With the rapid development and popularity of television,"female image" issue has become one of the main subjects of the media image of women. But because of the popularity of television in China later than other medias, The research of the image of women in television is clearly less than the one-dimensional media research's. After the Fourth World Conference of Women held, the research of female image on television only gradually increased. The research of female image more performance in television dramas and television advertisements. The research of female image in TV female columns is not currently the many, mainly because of television feminine column in China started late, and stay in the instable stage. The paper primarily through the analysis of "the city women"columns, trying to find its development network and features. Through the horizontal ration, compared to the feminine image of the advertising and television dramas, the feminine image of the feminine Tv column is difference; Through vertical ration, it means through the development of female television programs, concluded the female image's features: the modern female image, the middle class orientation, the confliction of social role and the image of advertising products. Refer to the follow theory ,and combined with "the city women" columns : such as the theory of social gender, the theory of social class and the theory of image, to analyse the impact and the factors of feminine images in the feminine Tv columns, such as Social change agents, Social class factors and Traditional cultural factors. Finally, through the analysis the impaction of female image , given the corresponding responses, make the feminine Tv column rapid developed and the female themselves develop more healthy.