Cultural Interpretation Of The Phenomenon Of Female Cyber Celebrity

The phenomenon of female cyber celebrity is in the social transformation,cultural transformation, and media special cultural phenomenon of the transitionperiod in China. The producing of female cyber celebrity is the mutual influence ofthe results in consumerism, popular culture and network media.Generation of female cyber celebrity and women’s own performance, theinextricable links between the network Pushing Hands, Internet users and media, butit is not a simple phenomenon in the study of its inner logic, you can find that it is aseries of cultural reflected. In the current consumer society, anything, including thefemale body can be used to consumption, most cyber celebrity directly use of the"body" to do a selling point to cater to the market and patriarchal culture and becomethe symbols of physical media consumption, and users to gather around the cybercelebrity both for psychological consumer demand, but also for the consumption ofthe female body. The other hand, female Internet and media celebrities in the onlineworld to show the ordinary, the release of pent-up words, they are through thedeconstruction of self-expression, the elite, singing and subversion of the traditionalroads, highlighting the carnival spirit.The phenomenon of female cyber celebrity reflects the digestion elite the right tospeak, the underlying democratic consciousness, and expand the positive significanceof the female power of discourse, but in the end the network is to actively promoteequality between men and women or to strengthen the inequality between men andwomen is a topic of concern. Network of women to subvert authority, mounted thestage to express themselves, but they deliberately emphasized the physical expressionin virtually in a hidden way to obey the male discourse, threw himself at the foot ofthe commercial principles. Network audience in adventures, entertainment, givingvent to the diversification of psychological, excessive focus on women network Redseventually madness overcome the rational, the grotesque to the front.