The Broken Screen-the Establishment Of Female Image In The Commercial Feminine Websites

Frame analysis, as a kind of theory and method, has been quite widely applied in the field of mass communication. The first specialized feminine website was born which from 1995 until now, the commercial feminine websites on the Internet has already become a power that can not be ignored. The media framing of the commercial feminine websites(channels) is naturally generated from the sponsors to the audiences during the classic course of the mass media. The, how does the media framing of the commercial feminine websites(channels) express females, and which kinds of female image can build up, these questions are essential to research problems in this thesis.When the commercial feminine websites reveal females, standard frames, male frames,physical frames and so on. These frames exhibits the creators'choice and composition of female images.It is obvious from these frames that every female image can be build and communicated by the commercial feminine websites from the creators'ever social and cultural experience. Hence, we can say that it is just the culture imprison and distort the frame image.