Study On The Strategies Of Chinese Printing Civilization Communication Based On Chinese Digital Culture International Communication Platform

Printing is the richest spirit lies，which bears the human civilization. In the digital age，printing has received the unprecedented challenge. Digital technology has brought huge change，including information to the community production，storage media production and route oftransmission. Under the new media environment，the expression of civilization and national senseof printing become more urgent. New communication environment as an important factor increating cultural diversity，it plays a significant role on the concept of civilization and printing.This paper introduces reasons for the establishment of Chinese digital culture internationalcommunication platform，and describes its advantages and features. This paper reviews the historyand current situation of Chinese printing civilization. Through Chinese digital culture internationalcommunication platform，this paper puts forward the strategies of Chinese printing civilizationcommunication.The thesis consists of six chapters: Chapter I is titled as “introduction”，it introduces theresearch background，research significance，and similar research summary and core concepts.Chapter II is titled as “Chinese digital culture international communication platform overview”，it describes the reasons，advantages and features of the platform established. Chapter III is titled as“Chinese printing civilization overview”，it defines the definition of Chinese printing civilization，and it elaborates the history and current development about Chinese printing civilization. ChapterIV is titled as “communication forms of Chinese printing civilization and development features”，it analyzes the specific communication forms of Chinese printing civilization and developmentfeatures. Chapter V is titled as “using the platform to spread the Chinese printing civilization”，through the Chinese digital culture international communication platform，analyzing how tospread Chinese printing civilization. Chapter VI is titled as “conclusion and prospect”，andsummarizes the research，puts forward some suggestions on how to spread Chinese printingcivilization better in the future，finally raised hopes of the further research.