Chinese Mass Media And Chinese International Communication

In recent years, the global "Chinese fever" warms up ceaselessly, alonging with The rising power of China and the people of the world want to understand China urgently. Spreading of Chinese is not only the needs of China, but also the people in the world. In this case, how to carry out the international dissemination of Chinese language has become a problem that gets more attention. While the media intervention, can not only increase the international dissemination of Chinese strength, but also to spread Chinese culture to open up a new way. It can promote the dissemination of culture and improve the radiation force effectively with the help of Chinese promotion, and it can also further improving Soft power of Chinese culture.This article from the Chinese mass media and global spread of Chinese language author, a simple analysis of the two mutual promotion, mutual cooperation relations, and stressed the importance of the interaction of the two combination; secondly, from different aspects in the article outlines newspaper, broadcast, television, network and other four Chinese mass media on Chinese international communication role and influence, but also on the four major Chinese mass media in disseminating Chinese the problems arising in the course of the one one analysis, and proposed the corresponding solution strategy. The article further points out, Chinese international communication in the future is bright, but the road is tortuous, which requires the Chinese mass media continue to adapt to the new situation, the timely adjustment of self, break through its limits, thereby facilitating the global spread of Chinese language toward a more favorable development.