The Development Research Of Chinese International Channel In China Central Television

According to CCTV Chinese international channel as research object, elaborate the definition and composition of TV channel construct. TV channel construction is a integrated process that is the television channel operators according to the medium market situation and its own characteristics, from the identification of channel positioning to the channel officially aired a positioning, planning, production, arrangement and packaging. Construction of TV channel is starting point and foundation of the channel management and media competition. TV channel construction includes three aspects:channel localization; time division, column arrangement; program planning, program content and form planning.In the three part, the thesis use of radio and television science and mass communication theory, from the angle of television operation undertakes an analysis, I think its programming and content selection takes full account of the channel’s external publicity function, in a certain extent, adapted to the needs of the audience; at the same time, from the angle of visual communication, elaborate the channel package, program style and host characteristics style. I considered that the setting and arrangement contribute to the audiences’ psychological proximity.Secondly, this thesis use the international communication and international relations, political theory, analysis of our country national image of the status quo and channel to the construction of national image, in foreign media reported the advantage and effect, and a summary of the evolution of the China image in the western mainstream media. At the same time, I used the comparative method, comparison the western media on the construction of national image, to explore the channel on the national image construction of merit and development space.On the other side, I use the media ecology theory on Chinese international channel located domestic and international political environment, economic environment and cultural environment to analysis, that the channel is now at the environment is to test and challenge, is a rare condition and opportunity.Finally, summarize the full text, aiming at the channel challenge boldly put forward the development countermeasures for Chinese television media, and prospected the future development trend.