The Analysis On Sports News Reported Characteristics Of People’s Daily Online

As the times of digital-electronic today, the significant development of the internettechnology brings a new competitive environment to the media. Depending on the variety of theelectronic products in the daily life, the traditional media like newspaper, magazine, radio andtelevision, has begun to be replaced by the internet media already. And now, the internet is notonly the plat form for entertainment, but also become the channel for people to get the news andother information.‘The People’s Daily Online’ was established base on ‘The People’s Daily’ which is one ofthe most famous newspapers in the world and it mainly focus on the news and informationtransfer.‘The People’s Daily Online’ has enjoyed a high reputation in the world. Furthermore, itis also the leader of the key news websites in China. With the expansion of the influences,‘ThePeople’s Daily Online’ gets a good reputation depending on the characteristics of the timeliness,the authoritativeness and the comprehensiveness. In recent years, the remarkable contribution of‘The People’s Daily Online’ is obvious to see.This essay aims at studying the characteristics of the news report from ‘The People’s DailyOnline’ using research methods of the literature material, the statistics, the induction anddeduction method. Firstly, it introduces the development stage and the current condition of thesports news online. Consequently, the paper focuses on the analysis of the characteristics of thesports news report which are from ‘The People’s Daily Online’ combining with its competitiveadvantages of the news report. It mainly emphasize on analyzing of six aspects as following: thefeatures of page design for the news dissertation, the guiding of social responsibility by thesports news comments online, promoting the publicizing and reporting of the national fitnessactivities, enhancing the authoritativeness and the timeliness of the sports news, the powerfulresources integration of the Olympic news dissertation, emphasizing on guiding the audiences byhumanistic care. Finally, the dissertation summarizes the problems which are found in the sportsnews report of ‘The People’s Daily Online’ and support the relevant advices and solution aswell.