Research Of The International News Reporting Of People’s Daily Online

Being professional news service, the international news coverage plays an important rolein the international communication. With the rapid development of information technology inthe global network today, international news has caught the great attention of the press mediaworldwide, turning itself an arena for competition. People’s Daily Online, awarded by thedomestic press as the “most influential news website” and “China’s most serious and crediblenews site and most visited site”，with its unique management philosophy, has successfully gotits brand renowned in the global news coverage field, through the last17years of accuratemarket positioning.With great variety of news genre and multiple ways of reporting, like pictures, featurestories, news commentaries and news letters, People’s Daily Online is known for itsuniqueness in the international news coverage. Its reporting turfs have also been quitediversified, covering not only its traditional fields like diplomacy and domestic politics, butthe social life, economy, culture and military issues as well. Taking the traditional Chineseway of speaking and thinking into full consideration, the readability and proximity in People’sDaily Online’s international reporting and major news reporting is strong. The internationalchannel of People’s Daily Online also highly valuates the immediacy of its break news report.The international report of People’s Daily Online falls into three major parts, the internationalcurrent affairs, the international economic issues and the international social news. Followingthe firm orientation and with special care to the details, its depth-report and topic-selecting arealso innovative. The reporting of People’s Daily Online promotes the idea of democracy.However, there are more to do for People’s Daily Online as well. They need to copy less,and more than enough efforts have been put on the script writing and event reporting. To startwith, the author of this paper holds that People’s Daily Online should try adding more originalnews and exclusive reporting, and more attention needs to be put on the people, to make thereporting more human while covering the international events. They have been doing great onthe event reporting, however, with more in-depth explanation, People’s Daily Online can facilitate the readers with more information about what is happening behind those seeminglyseparate international events, and lead them closer to truth, in order to understand better aboutthis world, meanwhile promoting the position of our country and the harmoniouscommunication of China with the rest of this world.Hopefully the research output of this paper can provide some help on the futuredevelopment of People’s Daily Online, and the other press media, too, meanwhile suggestinga new way of conducting the theoretical research of international reporting.