| As the vanguard of traditional news sites, People’s Daily Online adhere to the concept of "authority, popularity, credibility". As famous portal site in China, Sina adhere the concept of "serve the Greater China and overseas Chinese". News occupied an important position in their business, their news feature is also very representative, they have the ability to integrate the good news.Many years ago, the main business of Sina is news. In the later, It cooperates with many media. Gradually, it contains news, sports live at home and abroad, fashion and entertainment, financial information. People’s Daily Online is website of People Daily, many years ago, it was only the electronic version of People Daily. In 2012, it was listed in Shanghai. Now, it has achieved market operation, but retains the characteristics of authority. Because of the limit of the news system, Sina has no interview qualification, and can only be engaged in news. News feature is very important to Sina. People’s Daily Online has interview qualification, there are many excellent reporters and editors, it has more advantages than Sina. But Sina can spread information very quickly, it’s faster than People’s Daily Online. Because of the development of micro-blog, Sina news topics are more flexible. General news of People’s Daily Online are slower than Sina, but its news is timely. People’s Daily Online knows more about politics than Sina. Sina pay more attention to the ordinary people, People’s Daily Online more care to the authority and accuracy. People’s Daily Online is solemn, it needs more good picture and text. Sina was lively and fashionable. Sina enable readers to get a lot of information.This paper analyses the characteristics and problems of them, and explore its innovation. Now, with the change of information technology and communication theory, limit of transmitter and receiver becomes blurred. Blogging allows people to move into new media era. Everyone can receive and release information, interaction can promote the flow of information. In addition, fusion means new opportunities to media. Stereo reports have appeared. These changes will bring a lot of influence to the network news topics, it will also promote the innovation of news. First of all, this paper studies the news theory with examples. Then, this paper contrast between People’s Daily Online and Sina, and study on them. Finally, this paper has analysis and evaluation on data and examples, this paper hopes to provide some support and suggestions for media. |
PDF Full Text Request