| The spread of Micro-blog has brought a huge amount of information, at the same time, brings a lot of miscellaneous, homogeneous and fragmented information. With the more and more fiercely competition between the traditional media and the new media, or partner of new media, if the micro-blog still rely on releasing news release information to survive itself, it would no t stand out in the wave of intense media competition. News and comment are the two main content of a media, therefore, in this era of "content is king", the information is everywhere. So, if the micro-blog wants to win, it must pay a lot of attention to the releasing of "view". Micro-blog news comment emerges as the times require. Micro-blog news comment is more able to meet the needs of audience personalized transmission and receiving information, at the same time, it also can promote the public opinion supervision from the audience together with the media. Known as the "flag" and "soul" of the news media, News Comment has gets constantly attention of traditional media and network media. As a kind of network news comment, Micro-blog news comment plays a more and more important role in the real life of society. As a success case of integration between the traditional party newspaper and the Micro-blog, People’s Daily micro-blog has published a lot of news commentary, and it begins influencing the information release, public opinion and the public opinion supervision, more and more, it also promotes the process of democratic rule of laws,as well as the social fairness and justice and so on. Because of these important influence, People’s Daily micro-blog cause the extensive concern of academic circles and the media industry, so, it is well worth to further studying.Based on the detailed analysis of the people’s daily micro-blog news review of the research status, background and development status,the paper focuses on the people’s daily micro-blog news commentary features, mainly uses the content analysis method, combined with the method of statistical data, word frequency analysis methods, take the people’s daily micro-blog news comments from July 22,2013 to July 22,2014 a year of as the research sample and make detailed analysis of the explicit features and characteristics of the internal logic of the comments, then summarize the main features of micro-blog news comment of people’s daily and found some problems, in the last part of paper, the author put forward some suggestions to improve the favorable to the development of the prospects of people’s daily news comments.This paper argues that the people’s Daily News micro-blog comments overall is relatively successful, not only for the "people’s Daily" to develop a broader audience market, but also to establish a impartial, authoritative, Populist Party newspaper media image, and its characteristic is worth learning and using for reference of other domestic media, the results of this practice are worthyof learning and discussing. At the same time, some common problems existed, this is also worthy our thinking and learning. At the same time, this problemsare also the problem existing in the other domestic media micro-blog news comment, so,it is worthy of our thinking and noticing. |
PDF Full Text Request