| With the development of society.sports has becoming a part of people's life. Accordingly, the relevant sports reports are becoming the indispensable part of the people's spiritual consumption. Modern sports began to be introduced to China from the late Qing dynasty, the position of the sports undertaking was always in the backward in China, although sports in China had long history. After the People's Republic of China was founded in 1949, the development of the sports career ushered in the new opportunity. Through the joint efforts of several generations of leaders and the athletes, Chinese sports career finally reached the world's head.After the People's Republic of China was founded, many things in the country were waiting to be done. The development of sports is related to the development of sports news reported. There was no professional sports paper at that time, but some country medias, such as People's Daily, were beginning to build the column of sports news. In 1958, China sports daily was born, and became the milestone of Chinese sports newspaper. From that time, news of sports has a special public opinion positions. During that period, the reports of sports were filling with political overtones in impact of the domestic and international political environment. No freshness and one-sided was seen in international sports news because of the limited technical means. China sports daily as the only professional sports paper, but the contents selection and report mode were still restricted by politics.In the 1960s, the Sino-soviet relations deteriorated, class struggle and the "cultural revolution" affect development of Chinese sports career and the relevant sports reports to a certain extent became a political propaganda tool.In the 1980s, Chinese political, economic and ideological sphere had the great changes. The entertainment of the sports news wasn't overnight, and it had a rheological nature of the process. This period, Chinese sports and sports news career have been successful development. A large number of professional sports newspapers were born, so the market competition was increasing. The sports news reports began being inclined to entertainment in China. Consequently, the excessively entertainment caused the loss of some sports newspaper in the competition, which also attracted the attention of scholars and the discussion. Scholars' attitudes in sports journalism recreation were mixed and the causes of sports entertainment were also twittering.Sports development process is also related to development process of sports report. Entertainment in sports news didn't appear suddenly, but a process of evolution. This paper selected the China sports daily as samples, and divided them into three stages—Founding,after the revolution of the culture and since 1990s, which were just consistent in the phase of the development of our state's sports, to do text reading, in order to clarify the entertainment of sports news process and probe into the deep reasons behind. |
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