The Status Quo And Outlook Research Of Microblogging Publication

As an emerging publication pattern during recent years,Microblog publication, to a largeextent, not only breaks through the traditional concept of publication,but also develops rapidlyin order to conform to the trend of the times.There are some differences as well as similaritiesbetween Microblog publications and Internet publications, this essay aims to give a cleardefinition of microblog publication, and make a distinction between other types of publication.By collecting some materials and datas,then analyse the current status of the microblogpublication home and abroad.This essay applys the theory into practice, and uses the5W spread pattern,there arecommunicator,the content of communication,the medium of communication,the target of thecommunication and the effect of the communication.By analysing the five aspects,the articlediscusses how to do the communication activities,as well as some advantages andcharacteristics.Sooner or later, microblog pubication plays a vital role in the modern times and account agreat part of the publication market.Although, to some extent, microblog publication put thetraditional publication into a inferior position,it also provides the chances to develop thetraditional publication, and make intergration of the two,,then creates a greater value.Meanwhile, the publicator needs to focus on the right position, and search some new patternof microblog publication, such as the application of APP and the traditional pattern of thepaper publication etc.On the other hand, Microblog publication has some disadvantages and drawbacks.Forinstance, the difficuties to earn profit and the hardness to supervise, and other limitations ofthe publication content.Discussing the impediment of the microblog publication willcontributes to the development of the microblog publication.Studying the microblog publication provides a profound consideration for the publicationindustry,the publishing company should change the traditional perception,attatch importanceon the edition,then diversify the market strategy and improve the value of the publication.