Research On The Function Of Microblogging In The Transformation Of Traditional Paper Media

Mircoblog, an important part of WebZ.0, has become a social event itself. Representing a truly original way of personal expression, microblog not only liberates the public discourse greatly but also lays a certain foundation for forming the public domain. Furthermore, its features and advantages on information dissemination have already brought both opportunity and challenge to traditional media.In this paper, the author dissects the development tendency of the traditional media and Internet, and interpret her idea on how mircoblog are making influence on journalism.