Research On Blogging Publication

Blogging publication is not only an abstract concept but also a new phenomenon which brings about a series of consequent puzzles and problems in mass communication. Therefore, how to define the Blogging publication, concerning about the reason causing the appearance and prosperity of the blogging publication,making clear the relationship between the press,the blogging website,the blogger,reader,the distributor in the field of blogging publication which is centered by blog,considering the factors which restrict the blogging publication,all of the above aspects have great practical significance in the exploration of how to realize the fusion and win-win between website new media and the traditional press in the age of Web2.0.Blogging publication is a new way of publishing, which is ever-changing since it appeared two years ago. In order to study on blogginig publication, we must define it firstly. Based on the correct definition, we can distinguish blogging publication from blogging communication, internet publication and traditional publication. Besides that, some information about blogging publication in domestic and abroad is to be introduced briefly.It is sure that any new communication phenomenon is closely related to its media environment, so is Blogging publication. The paper tries to seek reasons for the development and prosperity of Blogging publication from the chain reaction of blogging communication to blogging publication, the commercial extension of traditional publication, the combinations of old and new media and the social psychology of modern people in eagerly pursuing to express theirselves.Blogging publication is not a one-direction chain activity, it combines the blogging website, blogger, press, distributor and reader etc. It is an active field which is interactive, dual-directioned and intersected circulation. This is the very difference between blogging publication and traditonal publication. In this field, blogging publication has great influence on the blogging website, blogger, press, distributor and reader, which keep blogging publication animate.As a saying every coin has two sides, blogging publication also has its advantages and disadvantages. Doubtlessly, understanding this is helpful to the development of itself and traditional publication.