Spread Of Internet Sensation In The Traditional Media

The promotion of network technology,the freedom of the new media atmosphere,the audience's preferences and the expression of personality,to promote "Web celebrity" in China show rapid development trend.In particular,the current information technology continues to develop,the immediacy and interaction of communication so that the "Web celebrity" body characteristics are constantly enlarged,with high-quality content of the dissemination of "Web celebrity" has been the possibility of continued popularity.With the network popular "Web celebrity",but also at the same time facing the new media information mixed and the audience too narrow development dilemma.As a result,they turned their attention to traditional media.This paper first introduces the basic situation of "Web celebrity" from the background and the stage of development of "Web celebrity",and then to the traditional media communication "net red" background and causes to systematically expound the "net red" in the traditional media dissemination of the origin.The article focuses on the traditional media in the background of media fusion as the research background,and analyzes the expression and dissemination characteristics of "Web celebrity" in traditional media.That the traditional media with better than the credibility of the network media and stable audience coverage,as a "Web celebrity" after the spread of the new media after the media network.And in the new media under the impact of the traditional media is also actively explore the transformation path.The cooperation between the two is the new and old media integration under the background of the development of a new manifestation.The article pointed out that the current "Web celebrity" in the traditional media communication channels mainly to paper media,television and film-based.In this process,"Web celebrity" shows the main changes in the dissemination of the main,dissemination of content norms and from the "point to point" spread to "point to surface" spread of the three characteristics.In the context of media integration,the traditional media communication "Web celebrity" has many meanings: not only to achieve the two sides in the form of communication and dissemination of complementary content,but also help to deepen the media integration and achieve win-win situation.In the positive exploration of the same time,also found that traditional media in the dissemination of "Web celebrity" when faced with the plight: "Web celebrity" their own controversial,"Web celebrity" in the traditional media "distortion" performance and traditional media accused "Price"."Web celebrity" from the network media to the traditional media communication,is the media integration of the background,the new and old media integration of the new trend,the feasibility of the need for further study of the time.Third,the "Web celebrity" to solve the problem,the industry and departments need to co-supervision,the specific rules and regulations to regulate the "net" to ensure that the "net" self-discipline,improve self-competitiveness;Second,the traditional media strictly do "check" Red "spread.At present,the traditional media communication "Web celebrity" more systematic research in a blank.Through the analysis of this phenomenon,the author analyzes the advantages and disadvantages of traditional media communication and "Web celebrity",and puts forward feasible suggestions for the further standardization of traditional media "Web celebrity" communication.