Chinese Media Site Development

Due to the explosive growth of the Internet , the old state of communications is broken down, and it brings great impact to the trad it iona I med i a. To address these cha 11 enges, the trad it ionaI med i a use the network to develop and improve themselves.In this issue, we introduce the development of network stations established by Chinese traditional media. We address the present state, point out the advantage and disadvantage, analyses the function of these network stations. We also discuss the future of these network station and we hope to find a appropriate way according with network communication rules. Specifically, we want to explore the management theory and developed mode for the Chinese traditional network stations.We divide this issue into six parts:In the first part, I date back to the background of the Chinese traditional media network station's establ ishment, and summarize the main ideas of this issue.In the second part, I introduce the impact to the traditional media taken by the Internet.In the third part, Idiscuss three stages of traditional media network station,and the characters of every stages.In the fourth part,I probe the present state of tradtional media network station, including its advantage,disadvantage and function .In the firth part, I analyses the development and strategy of how to exist of traditional media network station.In the last part, the main points are summed up..