The Key To The Success Of Traditional Media Man Luo Zhenyu's Internet Transformation

As the impact of Internet media on traditional media becomes more and more serious,the trend of people from traditional media leaving their former work units to enter the Internet for content entrepreneurship is becoming more and more obvious.The entry of traditional media man into the Internet field not only injects new blood into the Internet content production,but also puts into practice the ideal of perfect integration of the high-quality gene of traditional media and Internet media,leading the reform of Internet content production.This paper takes Luo Zhenyu,the founder of Logic show,as the research subject.After sorting out the development history of Logic show in detail,the whole development process of Logic show is divided into three main stages: We Media stage,We Media Industry Chain stage and the Knowledge Service stage.Logic show has different business models in different development stages.The we-media stage mainly relies on advertising to survive.The main strategy is to build "charismatic personality" to accumulate user flow.The industrial chain stage is the content business experiment stage of Logic show,developing "community economy" and "content e-commerce" to ensure profits.The development time of knowledge service stage is the most lasting.Logic show specially develops the Dedao APP,invites professional content producers in various fields,launches multiple content columns,and directly upgrades the content into products for sale.Each development stage and each business model of Logic show has caused a great sensation in the Internet content industry.The peers are trying their best to study and imitate,and Luo Zhenyu's Internet content entrepreneurship has undoubtedly made great achievements.When combing the development history of Logic show,we found that Luo Zhenyu was able to entrepreneurial success,not only because he can see the logic of the Internet media technology,and according to the nature of the Internet media law develop it,but also he took the gene of the traditional media into the Internet.He has hybridized traditional media with the Internet.As a node on the Internet,Logic show always produces content based on the needs of Internet users,accumulates user traffic,and pays attention to maintaining a strong link relationship with users to enhance user stickiness.At the same time,Luo Zhenyu's traditional media man gene has been playing a role,the media people's ability to publicity has made Logic show in the industry has been maintaining a high influence.Continuous high-quality content production guarantees the realization of various business models of Logic show.The whole development course of Logic show has never deviated from the centralization organization mode of traditional media.Logic show,the entrepreneurial subject of Luo Zhenyu,is more like a "new species" produced by the hybrid fusion of traditional media and the Internet.From the current development,this new species has a strong vitality,which has a lot of enlightenment for the development of the Internet content industry.