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Research On The Embedded Profit Model Of Mobile Phone Media

Posted on:2008-12-05Degree:MasterType:Thesis
Country:ChinaCandidate:S Y LinFull Text:PDF
GTID:2178360212476926Subject:Communication
Abstract/Summary:PDF Full Text Request
Mobile phone has become an essential communication tool for people, providing great convenience for personal contacts. It only possesses voice-communicating function earlier. With the development of technology, multi-media message service came to use. A new media industry appeared and message products were created and processed professionally.To assume mobile phone media as traditional media which sells twice, rather than treat it as an open, mobile and upgrade constantly selling system is incomplete. Mobile phone played the role of switchboard in the market. To hold the predominance in the game of industry chain, taking up market share in advance is necessary. Company design is a very important profit model. Company design which meets the requirement of customers guarantees finding customers and increasing responding speed. Specialized company design is even the source of constantly stable income. However, the revolution of seller is not enough to show the great imagining space of...
Keywords/Search Tags:Embedded profit models, mobile phone media, mobile stream media, business models
PDF Full Text Request
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