The Development And Reform Of The Newspaper In-depth Report In The Mobile Internet Era

In the mobile Internet era,the newspaper in-depth report suffers a lot.The newspaper develops not well,coupled with policy risks and high costs of the in-depth report,many newspapers withdraw the in-depth report departments.However,the values of the newspaper in-depth report still exist in the mobile Internet era.From the perspective of literature research and case analysis,analyzing the present situation of the newspaper in-depth report,and exploring the future and the innovation of the newspaper in-depth report,which is a worthwhile subject.The newspaper in-depth report refers to all the in-depth report produced by the newspaper office.Nowadays,the newspaper in-depth report is not only published on the paper,but also spread on the mobile media,such as we-chat and news apps.The newspaper in-depth report faces challenges as well as opportunities.The challenges are:mobile platforms pursue the news timeliness,requiring the newspaper in-depth report to shorten the production cycle;users' reading habit tends to fragmentation,and the in-depth report market squeezed;the newspaper under the news production control,which constrain the in-depth report;senior journalists leaves the newspaper,and some remaining journalists lack news ideas and reporting skills;news websites and We-media go into the market of the in-depth report,and they are strong competitors of the newspaper.The opportunities are:new technologies innovate the forms of the report,big data offers accurate analysis of audiences and traffic,active audiences promote the production of the in-depth report,what is more,the traditional media have exclusive right to report political news.There are three main aspects of the innovation path of the newspaper in-depth report in the mobile Internet era:production mechanism,narrative technique and profit model.The production mechanism of the newspaper in-depth report turns to"collaborative news curatorial",which means integrating the power of the editorial department,the news industry and the citizens.As the art of storytelling,the narrative technique is directly related to the reader's interest to the in-depth report.The immersion narrative and interactive narrative are the new narrative techniques of the newspaper in-depth report in the mobile Internet era,and the positioning narrative may be the development trend of the narrative of the in-depth report.The profit models of the in-depth report can include paid reading,content customization,copyright revenue,and community economics.