On Communication Strategies Of City Spirit From The Perspective Of Political Communication

City spirit is one of the cultural soft power deciding city development in the future. It has gradually been a research hot-spot in recent years, the city spirit communication has gradually been into the communication research field. Using political communication theory to study city spirit is to improve the communication effect, to improve the effect of city spirit shaping, and to increase public practice, to have a positive and far-reaching influence on promoting the urban comprehensive development of advanced culture,becoming the powerful soft power of city development, promoting urban economic and social comprehensive, balanced and sustainable development.This thesis uses the way of the theory discussion and investigation research.First, it studies on theoretical significance of expounding city spirit spread for developing city spirit research field of vision, enriching the city spirit spreading case study and practical significance of the developing city economy and culture reality. Second, using the relevant knowledge of political communication, on the basis of empirical research, description and analysis of the circumstances of "Nanning spirit" spreading, this thesis explores the characteristics of city spirit spreading and influence factors; Finally, with reference to the good case of domestic and foreign city spirit spreading, according to political communication "5w" mode, this thesis puts forward the strategies for the spreading of city spirit paradigm.