The Paper Of Comminicationg Of City Images On Sina Microblog

With the acceleration of Chinese urbanization process,it not only boosts rapid development of urban economy but also intensifies the competition between cities.Except speeding up the pace.of developing city construction,each city is also exploring how to better propagate city images.Take Sina Microblog as an example.The incessant emergence of cities' microblog is not only the representation of official voice and the communication bridge with people,but also a window to show city images.Taking three Nanning's most representative Sina Microblog platforms Sina Guangxi,Nanning Release,All and Ale in Nanning as examples.Adopting the equidistant sampling method at an interval of 8 days,this paper has combed three propagating characteristics of Sina Microblog platform by the data statistics and analysis of the microblog samples,which were extracted from different angles,from 0:00 on August 1st,2014 to 24:00 on August 1st,2016.Then,through the analysis of the microblog samples,the paper builds two-level issues to subdivide city images,and elaborates the present situation of the three Sina Microblog platforms in Nanning.Besides,from the data statistics of "sharing","comments" and "thumb up" of microblog and the analysis of the three mainstreaming microblog platforms of Nanning,it comes out a conclusion that the influence of Nanning's city microblog is weak.At the same time,it makes a summary of features of the platforms of Sina Microblog and city images they are presenting by comparing the city images which the government is going to build with the actual images which are shown by Sina Microblog.In addition,it compares microblog of Nanning official government and"User-Operated Media" with Shanghai and Wuhan to discover our disadvantages.On the basis of the research above,the author put forwards some suggestions about the propaganda of city microblog platform as followings.Clarify the service function of the city microblog platform itself;keep the Communication's direction consistent with the urban characteristics;enrich the communication form and innovates the communication content;according to the reading habits of the audience,arrange the microblog release time reasonably,and take a variety of ways to interact with the audience.