Study On The Influence Of Television Technology Of Our Country Reform Of TV Media Development

Throughout the evolution of human communication industry, technology as a great driving force propels every media innovation.from paper making technology, movable type printing,steam technology, electronics to information processing technology and information transmission technology which represent network technique and digital technique. What we see is the progress of technique leading constantly changing of the media industry. Every previous great technique discovery and technological feats will foster the updates of the mode of communication and the form of media, which finally make the habit of human information dissemination and information received change a lot.Every time the appearance of new television technique will exercise a great influence on television media.from the original black and white television to the subsequent color television, the shift of television signal from analogue signal to digital signal,the shift of image quality from low clearance to high clearance. Nowadays, the wire television, satellite TV, movable TV, network TV, and3D TV, every time the development of television media undoubtedly brought by new TV technology. Only do we flexibly master the TV technology, we can better foster the development and operation of television media. The TV technology not only brings new vitality to the television, but also get people have new understanding of television media. The concept of TV now is different from the previous one. Casting the development eyes on TV media, we can better wield the television to supply convinces of life and production.The earlier part of this paper mainly analyses the situation of the present television technology, which lists a few new television media and its current situation hastened by television technology. The latter part of this paper comes up with the problems and comes to conclusion about how the television changes the television media and the television media’s development tendency.The first part is introduction, which mainly expounds the background of research, literature research and research method. The second part firstly lists basic technology of the TV technology, which analyses the present situation of television from four aspects, namely, from radio communication technology, wired communication technology, satellite communication technology to digital technology and then analyses the current situation performed by television technology including wired television, mobile TV, network television and digital television and so on. The analysis of the third part starts from how the television has changed the television media, which mainly analyses that the television has changed the communication mode of television media, contents, audience and operation mode.the fourth part analyses the future development tendency of television media on the background of technology, which mainly describes six aspects content including the disappearance of TV terminal solid form, the comprehensible application of wireless digital transmission,the deepening and expanding of value-added service, business normalization of customized personal content,the establishment of powerful database,the convergence of the media.the fifth part is the analysis of the television media’s development problems,which mainly comes up with problems from service consciousness and differentiation.