Research On The Path Selection Of Radio And Television Media In The Integrated Development

After more than half a century of development of China's TV industry,with the improvement of the market and the degree of industrial collectivization,the relationship between TV and network has changed many times.Since 2015,traditional TV and new media have been competing with each other in device,platform and ecosystem building,and the media ecology has begun to show the trend of balance.And at this time,the network station in the separation of stock dividends in many provinces tend not to cash,intention and makes separation of sow,specialization and scale operation,share the development dividend,just backfired,alienation into content production line entity resource plunder.The division inside and outside the traditional media has gradually formed the Matthew effect.Meanwhile the rapid development of new media has catalyzed the era of media convergence.Faced with such a serious situation,it is necessary to review the gain and loss of relationship changes of the national radio and television transmission network resources and media content production institutions,learn from the difference between the intention and result of network separation reform.In this way,we can,promote the integration of network resources with the help of the media convergence,nurture grassroot media,and realize the great development of radio and TV platform.This thesis first summarizes the radio and television networks separation proces driven by the integration of three networks,in China and the experience and lessons of telecommunications,radio and television industry and the Internet industry integration in developed countries.On this base,it gives an overview of the macro environment in which radio and television media transformed.Firstly,it reviews relevant definitions in the transformation.Secondly,it reviews the tortuous development of the three networks in the last ten years.In face of the transformation and upgrading of traditional mainstream media,it is necessary to leverage related philosophical theories to clarify the myths.As a result,the second chapter is the dialectical analysis of the relationship changes between television and network in the last two decades.Firstly,the chapter explains the inherent logic of China's radioand television development strategical transformation;Secondly,the chapter states that relationship changes is inevitable and it is a process.the change is the result orientation,and the change is the adherence to the policy strategy transformation.The relationship changes of television and network has also reflected reciprocal causation.The initial low quality television and network integration,led to the waste of resources and the disadvantage of the broadcasting and television system.In turn,it caused the separation of television and network and the reorganization of the broadcasting and television system.But 2010 years later,the relationship between television and network is being reconsidered.Naturally,it has also become the catalyst of the development and transformation of the relationship of television and network.The thesis takes the model of Wasu Group as an example,and reviews its integration development path.To conclude,the keys to traditional media convergence and development is the platformization of media and medization of platforms,which can provide directions and reference of the integration of radio and television media.