Research In Apply Of New Media Technology In Television Research And Development

In the attempt to let television research and development technology to meet new era theneeds of users, television research and development personnel never stopped positiveexploration. And the development of technology introduced new media technology, but can befully in application development, is the research and development and the TV IT workers ofthe opportunities. If there is enough of the innovation spirit all kinds of new media technologyinto television research and development, active exploration of various new technologyapplications, will be in different level admiral creativity into reality, for radio and televisionfield opens a door, so as to inject new vitality. And how to understand the new mediatechnology in television research and development, how to use the application, is also thequestion of the study in this paper.This paper focuses on new media technology and television R&D to introduce as follows:Firstly bring in the concept of new media, key technology and the present situation of thedevelopment of the related television research and development. Then discuss the current TVproduction field in the wide application of new media, the characteristics of the technologyand what new media technology and the characteristics of the influence of TV programs inresearch and development form, content and direction. Combined with the application of thespecific case investigation and analysis to discuss the new media technology in televisionresearch and development, and the application of the research and analysis TV show theoccurrence of new technology, new media are discussed by the emergence of new mediatechnology research and development program and the relationship between them. Thendiscussed the new media technology in TV R&D several expand application.