Public Opinion Guidance And Management Mechanisms In The Full Media Environment

In today’s society, traditional media and new media constitute effective interaction, thus forming a new pattern of the media,"the media" born."The media" is the embodiment of the full range of fusion between various media, rather than between the various media simple connection. It has the characteristics of the media technology, the most, the most extensive coverage, the fastest spreading.The media environment is convenient for people to exchange information, it also has some negative effects, mainly for the irrational participation and network media violence, solve the government work and social problems is very bad. However, the government is currently in the media environment of public opinion guidance and management still exist many problems, the domestic and foreign research on the media environment of public opinion guidance and management is not a complete theory system. So, whether it is from the aspect of social reality, importance, or from the aspects of theory research necessity, have very strong theoretical and realistic significance to research and management system of the media environment of public opinion guidance.This paper will with all the impact of media in the public opinion guidance and how to perfect its management mechanism as the research key, stand in promoting the development of China’s democratic political construction and political level, from the three aspects of the media environment of public opinion guidance and management for research, one is the basic theory of the whole media. the two is the media environment of government public opinion guidance challenges. the three is the media environment of public opinion guidance and management measures. Comprehensive application in the process of research, the literature material law, instance analysis, comparative research and other research methods, the key is analyzed, which fully reflects the organic combination of theory and empirical analysis, so that this paper is more close to the actual needs of social development in our country. I hope this research can provide help to the government public opinion guidance and management.