Logistics Customer Relationship Management System Design And Implementation

The essence of logistics is services, which covers different stages ofmanufacturering. However, the bad customer service quality in China eventuallyresulted in a huge of losses to many enterprises. At the pressure of increasingly fiercecompetition, improving customer satisfaction and Customer loyalty has become a focusof attention in the domestic logistics enterprises, so many companies have started a"customer-centric" mode transfering, in which customer relationship management(Customer Relationship Management, CRM) will play an important role. On the otherhand, the importance of information technology for the suportting and promotingmodern enterprises is no doubt. Therefore, designing a CRM system meeting therequirements of the logistics enterprises has important theoretical value and broadapplication prospects.Based on the reserch of CRM system in the logistics areas, as well as thecharacteristics of customer relationship management in this field, combined with thereserch of the standard software development framework and technology, this papercompleted a set of application solutions of CRM system. Firstly, ASP, database and B/Sarchitecture are introduced based on the relevant technology reserch. Then theprinciples and methods in the softwere development of the CRM system aresummarized, while designing methods and developping environment in this paper arepointed outed. Combining the actual needs of Chongqing Snyder Co. Ltd., this paperdesigned a set of ASP-based platform of customer relationship management in logisticsareas, which covered analysising the requirements of hardwares and softwares, theoverall design of the system, the detailed design of each module and database relatingdesign. Finally, the implementation of the main modules of the system were describedin detail, and objective analysis and evaluation were got through testing. The SRAalgorithm is the most important characteristics which enhance the secure of oursoftware.