Star Kay's Customer Relationship Management System Design And Realization

The Xingkai company customer relations management system management system is carries on the development and the realization according to company's actual service. Its development mainly includes the backstage database the establishment and the maintenance as well as the customer resource management two aspects. Establishes the data uniformity and the integrity regarding former request is strong, the secure good database; But must satisfied strive for the convenience enterprise inquiry regarding latter and so on some characteristic software development kits to use Visual Basic 6.0 and SQL Server2000 database. In under these tools help, has smoothly completed this system development in the stipulation time, has realized the customer relations management system management system basic function.This thesis analyzed the background of CRM system development to demonstrate the necessity of implementing the CRM system for XingKai company. The paper researched current status of XingKai company and discussed the feasibility to implement CRM system, analyzed the main problems in the CRM system utilizing of XingKai company to find out the key factors that affecting the implementing successes, Used analysis methods of software architecture to accomplish the project architecture design.The system designed in this project can be related to unified management and enterprise customers and their contact information. Customers with relevant contact information is one of the most important resource, though the customer management system to effectively manage customer information and improve the efficiency of enterprise customer management. On this basis, further to between customer activities, opportunities, sales, management, etc. To achieve this task the set of the basic information (including: business type settings, the nature of an enterprise set up, business credit establishment, customer-level settings, set the level of customer satisfaction, setting a daily reminder); maintenance of customer information (including: customer information, contact information, sales information); customer information (including: customer information is added, modified, deleted, queried); aids as well as the management module, Customers realize the information of resource management.The Xingkai company customer relations management system management system can flow and so on the correlation profession for the thing provides one kind of improvement customer relations the new management mechanism, boosts the enterprise fast growth.