Research On The Logistics Customer Relationship Management System Of A Giant Iron And Steel Enterprise

The purpose of Customer Relationship Management is to improve the relationshipbetween businesses and their customers. Management philosophy of science and moderninformation technology is integrated application. So, various departments of the enterprisecan be unified managed. Business processes are being standardized. It can also be used toimprove customer service quality. Customer classification principles are more accurately.Customer resources are being effectively managed. The core competitivenessof enterprises is comprehensively improved at last. Logistics management is an importantpart of the giant iron and steel enterprise management, to study logistics customerrelationship management system play an important role to improve the level of logisticsservices.The development of logistics customer relationship management (LCRM) systemfor a giant iron and steel company is researched in this paper, where the ideas of CRM andinformation technologies are combined. Take the background of the implementation ofCRM for Wuhan Iron and Steel (Group) Corporation, the functionalcomponents of LCRM are discussed. The architecture of LCRM is also proposed.According to the actual situation of the company and life cycle theory, the customerservice process based on life cycle is designed. Key technologies used in systemimplementation are analyzed. In addition, customer classification based on customer valueis discussed after the summary of research on the customer classification. Thedetailed real-time steps of cluster analysis method are given, and the implementation ofthe system based on this method is also given. Finally, design and implementation ofinformation service module is discussed.To a certain degree, the functions of LCRM for a giant iron and steel enterprise can beachieved by the solution proposed in the paper. And it has a great significance on suchsystem development for giant iron and steel enterprises.