A Study On Female College Students’ Images And Impact Study In The News Reports From Chinese Internet Media

With the popularization and development of the network, Internet media has been playing an increasingly greater role in guiding public opinion. The current Internet media on female college students are increasingly reported, shaping the image of female university students is more and more far-reaching impact. The study from the theory of social gender and acculturation theory, studies the current Internet media news reports in the female image of college students’ current situation, causes, effects, and then put forward the healthy female college students shape profile is proposed, in order to offer academic and the relevant departments for reference.Chapter1describes social gender, representation theory, etc. provides a theoretical basis for this article. Meanwhile, it declares this the academic background, the significance, the origin, the research framework, the basic theory and the method. At the same time, an overview of the basic situation of female college students in reality as the basis, as the sum of the network news in female college students image characteristics and cognition of audience impact.Chapter2choose respectively representing the commercial portal site, traditional media website such as sina.com.cn related to female college student’s online news reports as samples, and then use the method of content analysis, the samples in the female image of college students to analyze, discover Internet media news reports showed almost the negative image, a positive image of scanty. Among them, the negative image basically has the following six kinds:(1)university girls that go hand in hand with sex;(2)the image of physiologically and psychologically fragile;(3)University girls that have dissimilation opinions about love and marriage, and are emotionally vulnerable;(4) the image of difficult employment;(5)university girls that run after opportunistic and quick success;(6)female students that are short of legal consciousness and rational thinking.Overall, the Internet media molds of the female image of college students has a one-sided,stereotype, distorted features.Chapter3According to the analysis of the network news in the female image of college students, based on Interlnternet media practitioners of interviews, analyzes the cause from the social culture and media. Chapter4Through the questionnaire survey analysis of network news in female college students image on audience perception of female university students influence, results show that audience perception of female college students by internet media influence.