From The Perspective Of Social Gender Female Images Research Portal

Female and media research is an important aspect in the study of women, the rise ofInternet media has brought a large number of female website and the female channel. Thisarticle through to the xinhuanet.com female channel and Sina female channel case analysis,summarized the portal female channel construction of the feminine image characteristics.Mainly uses content analysis and text analysis of a combination of research methods, throughthe study found portal female channel construction of the feminine image and real image ofwomen still exists between the deviation, expression is " seen" external image, marginalizedprofessional image, being overweight family roles and prejudice still exists "new female"image. On the image of a detailed, this article from the perspective of social culture, newsdissemination study angle of view and the view of feminism are analyzed, from the feminismsocial gender concepts, investigates the current network media in social gender productionproblems. Aiming at these reasons this paper further put forward the construction of portalimages of women in the intervention from government policy, as well as strengthening mediamonitoring, improve the media literacy and enhance gender female consciousness awakeningand other aspects are discussed.