The Research On Problems And Countermeasures Of The Current Chinese Female Media

With the development of China’s mass media, female media also grows up rapidly andincreasingly attracts attention. In order to make Chinese female media to further improve, weneed to expand the way of thinking on the basis of the past research results and make femaleimage have objective, fair reflection in media dissemination. We need to make genderawareness into the mass media, strengthen the media self-regulation, let the gender equalityconcept become the consensus of the whole society and achieve the real gender equality in themass media.The first part of this research is the definition and development of female media. Thispart summarizes different scholars about the definition of female media and puts forward thedefinition of the female media in this research, at the same time this part makes a briefoverview on the development of Chinese female media. The second part is the status andsocial function of Chinese female media. This part elaborates the development status ofChinese female media and analysis the social function of Chinese female media. The thirdpart is the problems and causes in Chinese female media. This part puts forward the problemsin Chinese female media at the present stage and makes depth analysis about the causes ofproblems. This paper form four aspects proposes Countermeasures to promote sustainabledevelopment of female media in the fourth part.